With approximately 4 000 app users and success that exceeded expectations, the Troygold team approached KRAFT designsmiths™ for a refreshed brand identity and website that would propel their brand onto the world stage. With big plans for the future, they also needed a partner who would support their global ambitions by assisting them with marketing campaigns and ongoing technical and creative support.
The KRAFT designsmiths team worked closely with the Troygold team to bring their innovative vision to fruition. We crafted brand messaging that brings across the inspired concept behind living free from the constraints of government-controlled currency, and paired this out-of-the-box thinking with edgy design that truly elevates the brand.
Troygold and KRAFT designsmiths™ have only just taken the first steps in our journey together. With the successful launch of their new brand, website, social media platforms and messaging, exciting new doors are opening for this start-up and the road to the future is paved with gold.
In a short two-month journey together, we have already
seen significant growth in Troygold app installs and
active users.
474 app installs in two months.
270 active users in two months.
Getting a start-up to succeed requires a lot of hard work, careful planning and the ability to change your plans at the drop of a hat. At KRAFT designsmiths™, we understand that agility should be an integral part of the plan and we are here to help you navigate the unchartered waters of getting a start-up business out of the harbour and into the open waters.
