The redesigned TROOP brand and visual language communicates the business’ readiness to embrace the global nature of work and supports their clients as they work across diverse languages, cultures, nations and industries.
The digital platform that enables the TROOP offering should match the diversity of TROOP’s clients and countries of operation in being as flexible and versatile as possible. Integrating the brand identity on every aspect of the platform was merely phase one of the development process. Rethinking how users journey through the application and use its elaborate features further refined the complete TROOP experience.
As TROOP uses a scientific, data-based approach to serve its clients and optimise their processes, KRAFT designsmiths employed both the science and art of brand design, messaging architecture, digital development and experience mapping to create a product offering that enables TROOP to connect with their audience, fulfil their brand promise and grow their business on a global level.
Whatever industry you’re in, your brand and digital experience is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand, communicating through a clear and consistent message structure and delivering a digital experience that is second to none.
Let us craft your next steps.
