Franck

Your always-on mental healthcare companion

Franck provides instant digital access to affordable and integrated mental health care. The Franck platform is an integrative digital mental healthcare solution that empowers you with the tools you need for a healthier state of mind. Developed by clinicians and researchers to bridge the gap between the certified and trained healthcare providers and the ones who need it most.

Working with the Franck team gave KRAFT designsmiths the opportunity to meaningfully collaborate on one of the global issues closest to our hearts: mental healthcare and emotional wellness. Developing the brand, messaging and digital platform that carries the Franck solution to its users was a responsibility we did not take lightly, and it continues to inspire our commitment to this purposeful project.

Creating digital companionship through trust

The biggest challenge in designing the Franck brand identity was to rapidly establish audience trust in an industry where it is desperately needed for the product to succeed. Through deploying a fully integrated visual language and applying it consistently across all channels and platforms the brand was able to instantly communicate authority and authenticity.

A proprietary process that delivers an exceptional product

The Franck team underwent both the custom KRAFT designsmiths Elevate and Resonate Processes. Through the highly interactive and collaborative Resonate framework, the teams were able to establish comprehensive user journeys, a detailed product roadmap and gained valuable insights into the opportunities that exist in-between the brand and its expectant audience. Completing the Elevate framework allowed Franck to plot a targeted marketing and content strategy to deliver its message to the audience.

Growing the business on all fronts

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The Franck website acts as the digital hub where the platform comes together. It seamlessly forges the components of the brand, messaging, digital development and interactive functionality into a cohesive whole, creating an engaging experience for both those looking to acquire or provide mental healthcare.

Making sure the Franck audience remains engaged through provocative and inspiring content is one of the core drivers of the Franck communication strategy. Delivering meaningful value through content wrapped in the credibility of the brand constantly nudges the audience to the ultimate value Franck provides for its users.

What experience are you delivering to your customers?

Whatever industry you’re in, your brand and digital experience are speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand, communicating through a clear and consistent message structure and delivering a digital experience that is second to none.

Let us craft your next steps.

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