The Bonver brand needed to be representative of the fast-moving and ever-evolving industry it represents. At the same time, it needed to communicate a message that is relevant, relatable and that resonated with Bonver’s target audience: businesses that trade online.
Through KRAFT designsmiths®’ proprietary Amplify Framework the team were able to distil the core persona and identity of the brand, before casting it into the moulds of messaging and visual language. The end result is a brand identity
system that is more than a logo – it is Bonver’s complete answer to their customers’ question: how to leverage data and science to optimise their e-commerce strategies.
The digital development for Bonver included dashboards, reporting and feedback views which not only gave a real-time indication of how their data is tracking but also acted as additional carriers for the Bonver brand and message.
The KRAFT designsmiths® team created pixel-perfect layouts that put the users at the centre, made the data accessible and finally, empowered the Bonver team to gain immediate insights and take appropriate action.
In addition to elegant and sophisticated technological solutions, the Bonver team were in need of brand collateral to cultivate a community around their mission and paved the way for their message. The KRAFT designsmiths® team sprung into action and swiftly started communicating the Bonver story through branded apparel, print media, packaging and related products.
More than just a logo or a platform, Bonver is a movement revolutionising how the world views e-commerce and online trade.
