Battling the traditional stigmas of skincare and beauty treatments, Dermal Health experienced additional challenges to breaking into the dermatological market. Their dream of providing an aesthetic dermatological range that is as accessible as a cosmetic, but as effective as a clinical product didn’t seem to fit within pre-existing market perceptions. As a result, their products were constantly being compared to either lower-level cosmetics or prescription-based medical treatments – neither of which was fair to their unique value offering. This barrier in audience perception caused low levels of customer engagement and resulted in inhibited growth.
In partnership with the Dermal Health team, KRAFT designsmiths™️ conceptualised a differentiating corporate identity that would immediately position the brand far above the general category of ‘cosmetic beauty’.
Every aspect of the Dermal Health brand experience was redesigned and tailored to position the business as an accessible but clinical aesthetic dermatology solution. The corporate identity communicated the high-end quality of the range, while the ease of use and seamless experience of the digital assets emphasised the accessibility of the products. Packaging and unboxing impressions were specifically created to underline the luxury and efficiency of the Dermal Health brand.
